No employees.

No offices.

No tangible product or inventory.

No infrastructure.

No payment system.

No overhead.

Infinitely scalable.

Highly profitable.

Sounds like a fantasy doesn’t it? Well, it is our fantasy. You’ll note that it doesn’t say No Work. There is work but it is work for the founders and it can be done anywhere. The goods are virtual but the money is real. All of the infrastructure is handled by others for a share of the revenue.

No investment (besides the work of the founders).

This kind of business was unimaginable only a few years ago. Now there are many small and growing businesses that do this. Like App developers. Writers. Game developers for mobile. Drop ship marketers. And publishers…

In the olden days of yore (pre 2007), a small publisher with an unexpected hit title had a problem: too many orders and not enough resources to fill them. This problem has disappeared with digital goods.

One more (almost) No:

No carbon footprint. The (almost) is the energy needed to build and operate the tools we use to create our business and our products. This is going down as technology develops. One more:

No dead trees.

Have a great Fourth!