In the silly pop culture department, we may see the beginning of the mainstreaming of Twitter when Oprah brings her omnipresent personal brand to the microblogging service. Does his mean anything? I doubt it. Twitter is not as obviously valuable to the average Jane (or Joe) as Facebook with its social attractions. The more people use Twitter, the further spread out our conversations become, requiring more sophistication to filter out things you don’t care about and zero in on things you do. The use of specialized desktop clients like TweetDeck, that keep you posted on content relevant to your interests, is an additional layer of interaction that the average person won’t use.

Without these organizing and search tools, Twitter itself is a confusing hodgepodge of conversational snippets, especially when you are following hundreds or even thousands of fellow Twitterers. You can put your hand in the stream but the water you touch is never the same. This is the essential flaw in Twitter: There’s too much of it.

I’d like to believe that the Twitter developers are building a better interface that give me tools for sorting and tracking by keyword phrases. This interface needs to be a part of my Twitter home page for Twitter to morph to the next level of usefulness.

And no, I won’t be following Oprah. However it will be interesting to see how many followers she acquires and how fast.