Comments on: I can’t stand broadcast media anymore: The only marketing medium that is effective is opinion http://www.whattheyresaying.com/i-cant-stand-broadcast-media-anymore-the-only-marketing-medium-that-is-effective-is-opinion/ the 24PageBooks founders mouth off about stuff Fri, 09 Jul 2010 16:37:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Lloyd Mintern http://www.whattheyresaying.com/i-cant-stand-broadcast-media-anymore-the-only-marketing-medium-that-is-effective-is-opinion/comment-page-1/#comment-2235 Lloyd Mintern Wed, 22 Jul 2009 17:42:33 +0000 http://www.whattheyresaying.com/?p=177#comment-2235 Those local ads you cite on television are not the ones supporting the medium; it is the lifestyle ads, which include cellphones, prescription drugs, and corporations that just sail their logos out for stockholders, etc. And the Internet is supported by these same corporate entities. Just more invisibly, so young people think they are getting their news free and by their own choice. What a laugh that is; they have less freedom, and are influenced by their own moods. In a sense this is exactly "opinion" marketing. It is insidious and indirect; but the main point is that the Internet, that is Google, Facebook, et al, is afloat in the same indirect, product placement, direct marketing, lifestyle advertising. So where is the shift? It is all seduction. You marketing guys just try to sing another song. Until media springs free of its dependence on third parties, on advertising altogether, and sells content directly, it won't matter what the form of delivery is. Those local ads you cite on television are not the ones supporting the medium; it is the lifestyle ads, which include cellphones, prescription drugs, and corporations that just sail their logos out for stockholders, etc. And the Internet is supported by these same corporate entities. Just more invisibly, so young people think they are getting their news free and by their own choice. What a laugh that is; they have less freedom, and are influenced by their own moods. In a sense this is exactly “opinion” marketing. It is insidious and indirect; but the main point is that the Internet, that is Google, Facebook, et al, is afloat in the same indirect, product placement, direct marketing, lifestyle advertising. So where is the shift?

It is all seduction. You marketing guys just try to sing another song. Until media springs free of its dependence on third parties, on advertising altogether, and sells content directly, it won’t matter what the form of delivery is.

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