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	<title>What They're Saying</title>
	<link>http://www.whattheyresaying.com</link>
	<description>conversational marketing in a socially connected world</description>
	<lastBuildDate>Sat, 23 Jan 2010 17:41:36 +0000</lastBuildDate>
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		<title>You&#8217;re going to read more books</title>
		<description><![CDATA[That&#8217;s my prediction.
Books are seldom an impulse buy. That&#8217;s because it&#8217;s difficult to make a buying decision by browsing through a store or Amazon. You generally buy a book because of a recommendation, especially with fiction, or a need for information.
However, the advent of digital readers like Kindle (soon to die) and the, to date, [...]]]></description>
		<link>http://www.whattheyresaying.com/youre-going-to-read-more-books/</link>
			</item>
	<item>
		<title>Apple developing interactive electronic book publishing platform</title>
		<description><![CDATA[(BTW, I totally made this up)
Apple will unveil an entirely new electronic book format next week and will provide the development tools free of charge to any publisher. Called iBooks, the software enables publishers to create interactive titles incorporating video, audio, color images and more. Books created in the format will be published exclusively via [...]]]></description>
		<link>http://www.whattheyresaying.com/apple-developing-interactive-electronic-book-publishing-platform/</link>
			</item>
	<item>
		<title>Apple&#8217;s long term game: Connecting everything</title>
		<description><![CDATA[Apple has filed a wide ranging patent application for a home energy management system. While the patent is fairly complex, the concept is typically Apple: Elegant and easy to implement for the user. From what my non-engineer&#8217;s mind can see, the system adds a component to any household outlet (via a plugin adaptor or in [...]]]></description>
		<link>http://www.whattheyresaying.com/apples-long-term-game-connecting-everything/</link>
			</item>
	<item>
		<title>Google&#8217;s phone number</title>
		<description><![CDATA[Apparently doesn&#8217;t exist. A few years ago I saw a bad bug in Gmail. I searched through the Google sites fruitlessly looking for a way, any way to report it. I eventually found an email address for something else and sent them a message asking the recipient to forward my bug report to the relevant [...]]]></description>
		<link>http://www.whattheyresaying.com/googles-phone-number/</link>
			</item>
	<item>
		<title>Running the Facebook numbers: Facebook will surpass Google in time spent on site in 2010</title>
		<description><![CDATA[It may already have. First, about that metric, &#8216;time spent on site&#8217;. This metric is very important in social media because we don&#8217;t typically have many page views- most blogs are a long scroll of stories that analytics engines read as a single page view. Same with platforms like Facebook. So the operative metric to [...]]]></description>
		<link>http://www.whattheyresaying.com/running-the-facebook-numbers-facebook-will-surpass-google-in-time-spent-on-site-in-2010/</link>
			</item>
	<item>
		<title>My Book project start-up hits its first glitch: New title</title>
		<description><![CDATA[Turns out the name I like, The Experience Architects, isn&#8217;t original. It&#8217;s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it&#8217;s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]]]></description>
		<link>http://www.whattheyresaying.com/my-book-project-start-up-hits-its-first-glitch-new-title/</link>
			</item>
	<item>
		<title>The Experience Architects: How Franke James is using social media to drive environmental activism</title>
		<description><![CDATA[Franke is a visual blogger living in Toronto who researches, illustrates and writes amazing visual blog posts about personal action in the fight against climate change. Her latest tells the shocking story of how Canada became one of the largest greenhouse gas polluters on the planet (clue- oil shale sands are very bad).
Franke is a [...]]]></description>
		<link>http://www.whattheyresaying.com/the-experience-architects-how-franke-james-is-using-social-media-to-drive-environmental-activism/</link>
			</item>
	<item>
		<title>Rethinking Facebook&#8217;s privacy strategy: Twitter killer?</title>
		<description><![CDATA[When Facebook changed its privacy controls this week a lot of people saw it as an attempt to open up access to their information by changing the default preferences to allow more of your info to be accessible. This would particularly benefit marketers. I think there is something entirely different going on, a strategic change.
With [...]]]></description>
		<link>http://www.whattheyresaying.com/rethinking-facebooks-privacy-strategy-twitter-killer/</link>
			</item>
	<item>
		<title>In the cloud vs. on the desktop: Freakout</title>
		<description><![CDATA[I&#8217;m writing every day to get my book proposal completed by the end of the month. Non-fiction proposals include a detailed outline, sample chapter(s), marketing plan, author bio, etc. I&#8217;ve been doing a lot of research for my sample chapter, gathering stories, sources, potential people to interview, etc. Yesterday I sat down to consolidate it [...]]]></description>
		<link>http://www.whattheyresaying.com/in-the-cloud-vs-on-the-desktop-freakout/</link>
			</item>
	<item>
		<title>My start-up: The Experience Architects</title>
		<description><![CDATA[Can a book project be a start-up?
I&#8217;ve been looking for a start-up to get involved with in 2010. I&#8217;ve also been working on a book proposal. It dawned on me that the book proposal is my start-up. The proposal is a business plan. The literary agent is a business development person. The publisher is both [...]]]></description>
		<link>http://www.whattheyresaying.com/my-start-up-the-experience-architects/</link>
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