Comments for What They're Saying

Comment on Conversational Marketing: A Manifesto by Marketing ROI

Marketing ROI — Sat, 01 Aug 2009 12:33:39 +0000

Seth makes a lot of sense in his books. As he says, recommendation marketing is the future of online marketing. Traditional marketing approaches work on gaining visibility. But when people look to buy something, their facebook friends and twitter followers will make the deal for them.

Comment on I can’t stand broadcast media anymore: The only marketing medium that is effective is opinion by Lloyd Mintern

Lloyd Mintern — Wed, 22 Jul 2009 17:42:33 +0000

Those local ads you cite on television are not the ones supporting the medium; it is the lifestyle ads, which include cellphones, prescription drugs, and corporations that just sail their logos out for stockholders, etc. And the Internet is supported by these same corporate entities. Just more invisibly, so young people think they are getting their news free and by their own choice. What a laugh that is; they have less freedom, and are influenced by their own moods. In a sense this is exactly “opinion” marketing. It is insidious and indirect; but the main point is that the Internet, that is Google, Facebook, et al, is afloat in the same indirect, product placement, direct marketing, lifestyle advertising. So where is the shift?

It is all seduction. You marketing guys just try to sing another song. Until media springs free of its dependence on third parties, on advertising altogether, and sells content directly, it won’t matter what the form of delivery is.

Comment on Book Review: Bothered by My Green Conscience by Franke James by Brian

Brian — Wed, 06 May 2009 05:04:05 +0000

Nice review… I ordered the book from Amazon and look forward to reading it.

Comment on Fire your ad agency by KeneVaraHurce

KeneVaraHurce — Wed, 29 Apr 2009 08:47:02 +0000

Hello, I can’t understand how to add your blog in my rss reader
————————
sponsor: http://ponon.ru/qhx133y

Comment on Incorporating social media into the ad agency business model, Part 1 by John Gilbert

John Gilbert — Thu, 23 Apr 2009 18:23:43 +0000

Good schtuff, Martin – looking forward to part II!

Comment on Fire your ad agency by Incorporating social media into the ad agency business model, Part 1 by What They’re Saying

Wed, 22 Apr 2009 17:45:39 +0000

[...] you might know from my rant about firing your ad agency, I think the agency business model is broken and that social media is the nail in the coffin. In [...]

Comment on Fire your ad agency by ImpactWatch » Blog Archive » Is Social Media Monitoring Creepy?

ImpactWatch » Blog Archive » Is Social Media Monitoring Creepy? — Tue, 21 Apr 2009 19:59:14 +0000

[...] Martin Edic gets the gold star for his comment that all of this information is submitted to public forums. If you don’t want companies to see it, make it private. [...]

Comment on Fire your ad agency by media buying tools

media buying tools — Tue, 21 Apr 2009 16:27:15 +0000

Interesting article.

Comment on Business models: Platform vs. content by Anton Stoyanov

Anton Stoyanov — Sat, 11 Apr 2009 10:46:36 +0000

Very nice post… Interesting to find out about Wetpaint.
About building a business with zero investment, I still think that if you differentiate yourself, you have to do something more. If you can do that yourself, that’s great, but it means that the value of your own work is high… so if it takes a month to make… that’s probably around $7 – $10k (if you had a job, that’s probably how much you would make a month?) ….. it’s pretty small but not nothing…

Pardon the loose argument, but I hope the idea is clear.

Comment on Twitter: What is it and why should you care? by Martin Edic

Martin Edic — Mon, 06 Apr 2009 21:06:33 +0000

Ben, if you scroll down to the bottom of the page you’ll see a link to the source template.