This is a perfect example of how social media is changing the marketing world- in this case, product packaging. In January, Tropicana orange juice introduced new packaging, replacing their iconic ‘orange with a straw’ image. The new packaging was immediately slammed across social media sites by recognized designers and culture mavens like Kottke. Today the [...]

First post on a new blog- whew! I’ve been blogging in various places for several years and have watching communications change in the process; change completely and forever. Social media has gone from a fringe novelty to a communications layer that connects virtually everyone on the planet in real time. As a marketer who has [...]