Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]

When Facebook changed its privacy controls this week a lot of people saw it as an attempt to open up access to their information by changing the default preferences to allow more of your info to be accessible. This would particularly benefit marketers. I think there is something entirely different going on, a strategic change.
With [...]

The conversational marketing model is not really new at all, vis a vis Seth Godin and many others, but it is a major change: When we buy, we discuss the choices with friends and, as Godin points out, we have a lot more friends because of social media. If I’m buying an LED monitor, I’ll [...]

One of the primary goals of social media marketing is generating motivated and qualified leads. This is accomplished by tracking your keyword phrases and initiating conversations with those who mention your keywords- whether they are in a Tweet, on a blog or anywhere else in social media. To turn these conversations into leads you need [...]

In the silly pop culture department, we may see the beginning of the mainstreaming of Twitter when Oprah brings her omnipresent personal brand to the microblogging service. Does his mean anything? I doubt it. Twitter is not as obviously valuable to the average Jane (or Joe) as Facebook with its social attractions. The more [...]

I recently did some housecleaning in my Facebook account, defriending anyone who is littering their social messages with business pitches. I recommend you do the same or Facebook is going to get littered with pitch spam. Several of the people I blocked are friends in real life but insisted on regading Facebook as a place [...]

Unless you’ve been living in a cave, you’ve undoubtedly heard of Twitter, the microblogging platform that enables people to publish whatever they want- as long as those thoughts are not longer than 140 characters. While those of us working in social media marketing are immersed in the wonderful world of Tweets (those Twitter posts) and [...]

There is an assumption that sophistication in social media is inversely related to how old the user is. Youth is generally associated with a far higher awareness of the uses and capabilities of the medium. I’m going to question that assumption.
Young entrepreneurs and social media
Yesterday I spent an hour and a half with a high [...]

This morning I responded to several direct messages on Twitter, made plans for meeting friends for drinks on Facebook, added an RSS feed to a Group I administer on LinkedIn and now I’m writing a blog post in Wordpress. I consider each of these platforms to be necessary for different reasons, at this point.
At this [...]

Social Media Is A Complex Thing
Though we throw the phrase ’social media’ around as though it were a clearly defined thing, the reality is that social media is an extremely complex mix of sources, platforms, authors, responders and more. Each has its own unique characteristics- Twitter is very different than a blog which very different [...]