Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]

When Facebook changed its privacy controls this week a lot of people saw it as an attempt to open up access to their information by changing the default preferences to allow more of your info to be accessible. This would particularly benefit marketers. I think there is something entirely different going on, a strategic change.
With [...]

Catherine Taylor of Social Media Insider makes a point that no marketer should ignore. In her observation of the mommy blogger summit Blogher she notes that brands are building relationships with influencers rather than running ads.
Money quote:
“I’m going to quote a competitor to Mediapost, Advertising Age, but its packaged-goods reporter, Jack Neff, said it best: [...]

Unless you’ve been living in a cave, you’ve undoubtedly heard of Twitter, the microblogging platform that enables people to publish whatever they want- as long as those thoughts are not longer than 140 characters. While those of us working in social media marketing are immersed in the wonderful world of Tweets (those Twitter posts) and [...]

Social Media Is A Complex Thing
Though we throw the phrase ’social media’ around as though it were a clearly defined thing, the reality is that social media is an extremely complex mix of sources, platforms, authors, responders and more. Each has its own unique characteristics- Twitter is very different than a blog which very different [...]

I just started reading Jeff Jarvis’s new book What Would Google Do and it starts out pretty good- I’ll be reviewing it here when I finish it. However it immediately got me thinking about two things. First, it is virtually impossible to write a book about business and online culture that is not instantly outdated. [...]

This is a perfect example of how social media is changing the marketing world- in this case, product packaging. In January, Tropicana orange juice introduced new packaging, replacing their iconic ‘orange with a straw’ image. The new packaging was immediately slammed across social media sites by recognized designers and culture mavens like Kottke. Today the [...]

First post on a new blog- whew! I’ve been blogging in various places for several years and have watching communications change in the process; change completely and forever. Social media has gone from a fringe novelty to a communications layer that connects virtually everyone on the planet in real time. As a marketer who has [...]