He nails it:
“2. There are six billion people in the world. Even if your market is hand-made spoke shaves for left-handed woodworkers, there are more people in your market than you can ever hope to track down.”

I am not a social media pundit. I am a person with a somewhat unusual track record of using social media to connect with business prospects, unusual in that there are actual sales associated with that activity. That experience, which continues as I work on marketing at Catertrax (my employer) and 24PageBooks (my publishing company), [...]

Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]

Franke is a visual blogger living in Toronto who researches, illustrates and writes amazing visual blog posts about personal action in the fight against climate change. Her latest tells the shocking story of how Canada became one of the largest greenhouse gas polluters on the planet (clue- oil shale sands are very bad).
Franke is a [...]

Can a book project be a start-up?
I’ve been looking for a start-up to get involved with in 2010. I’ve also been working on a book proposal. It dawned on me that the book proposal is my start-up. The proposal is a business plan. The literary agent is a business development person. The publisher is both [...]

One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]

This is so wrong.

This summer I took a long break from blogging and much of social media with one big exception: Facebook. FB has, in just a few months, become the default communications medium for my wide range of friends, replacing email completely. It is also the central place for announcing events, sharing photos, images, articles and video [...]

Catherine Taylor of Social Media Insider makes a point that no marketer should ignore. In her observation of the mommy blogger summit Blogher she notes that brands are building relationships with influencers rather than running ads.
Money quote:
“I’m going to quote a competitor to Mediapost, Advertising Age, but its packaged-goods reporter, Jack Neff, said it best: [...]

I’ve backed away from commenting on social media marketing recently for two reasons that are interrelated. First I’ve been busy actually doing social media marketing as opposed to talking about it. Second, I am fed up with ’social media gurus’ who talk, appear at conferences, tweet, blog etc., but do not actually do social media [...]