11 Dec
Posted by: Martin Edic in: Blogging, Book Reviews, Reputation, Social Media Marketing, The Experience Architects
Franke is a visual blogger living in Toronto who researches, illustrates and writes amazing visual blog posts about personal action in the fight against climate change. Her latest tells the shocking story of how Canada became one of the largest greenhouse gas polluters on the planet (clue- oil shale sands are very bad).
Franke is a [...]
22 Oct
Posted by: Martin Edic in: Business models, Customer Service, Product Development, Reputation, Social Media Marketing
One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]