Peter Shankman of HARO (Help A Reporter Out) has a great piece on valuing your time and not letting others devalue it.
This is the core driving value of 24PageBooks: Our time is too valuable to waste with filler.
BTW, if you’re not familiar with HARO, check it out. He is reinventing the PR business. And watch [...]

I just read a perceptive post on adding value with your products by Chris Dixon, an investor and entrepreneur. He rightly points out that start-ups should consider what value they’re adding to society with their products or services, value beyond the obvious usage value. I’ve been thinking a lot about this because I realized earlier [...]

As we get ready to move out of beta for 24PageBooks, we’re already having an epiphany regarding the potential of our brief eBooks on business and lifestyles issues. This came from an accidental exchange with a friend who owns a successful business. She shared some info I sent her with her CTO who, being a [...]

I am not a social media pundit. I am a person with a somewhat unusual track record of using social media to connect with business prospects, unusual in that there are actual sales associated with that activity. That experience, which continues as I work on marketing at Catertrax (my employer) and 24PageBooks (my publishing company), [...]

Franke is a visual blogger living in Toronto who researches, illustrates and writes amazing visual blog posts about personal action in the fight against climate change. Her latest tells the shocking story of how Canada became one of the largest greenhouse gas polluters on the planet (clue- oil shale sands are very bad).
Franke is a [...]

One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]