(BTW, I totally made this up)
Apple will unveil an entirely new electronic book format next week and will provide the development tools free of charge to any publisher. Called iBooks, the software enables publishers to create interactive titles incorporating video, audio, color images and more. Books created in the format will be published exclusively via [...]

I’m writing every day to get my book proposal completed by the end of the month. Non-fiction proposals include a detailed outline, sample chapter(s), marketing plan, author bio, etc. I’ve been doing a lot of research for my sample chapter, gathering stories, sources, potential people to interview, etc. Yesterday I sat down to consolidate it [...]

I’ve backed away from commenting on social media marketing recently for two reasons that are interrelated. First I’ve been busy actually doing social media marketing as opposed to talking about it. Second, I am fed up with ’social media gurus’ who talk, appear at conferences, tweet, blog etc., but do not actually do social media [...]

The conversational marketing model is not really new at all, vis a vis Seth Godin and many others, but it is a major change: When we buy, we discuss the choices with friends and, as Godin points out, we have a lot more friends because of social media. If I’m buying an LED monitor, I’ll [...]

I recently did some housecleaning in my Facebook account, defriending anyone who is littering their social messages with business pitches. I recommend you do the same or Facebook is going to get littered with pitch spam. Several of the people I blocked are friends in real life but insisted on regading Facebook as a place [...]

This is so ass-backward I can’t even begin to understand why this company would pull such a bone-headed move. The US ranks behind neatly every major country in broadband access and they are going to start restricting their service? Don’t they realize this opens the door for an aggressive wireless provider to take their business?
If [...]