I have a Google news feed set up for e-books so I can keep up with the evolving e-book story. Recently there have been a number of interviews with CEOs of major publishing houses in which they dismiss e-books and claim that print will be around for a long time. This makes me wonder what [...]

I’ve spent some time in the Bay Area (and will be there this weekend) so I understand the weather issue. I also understand the cost of rental space. The two together mean people really do start-ups in garages- it’s pretty mild and you can just open the door up on most days. Sometime I wonder [...]

Peter Shankman of HARO (Help A Reporter Out) has a great piece on valuing your time and not letting others devalue it.
This is the core driving value of 24PageBooks: Our time is too valuable to waste with filler.
BTW, if you’re not familiar with HARO, check it out. He is reinventing the PR business. And watch [...]

I was wading through my daily quick look at the tech sites like Teccrunch, VentureBeat, etc., getting frustrated that they all have the same stories, often with the same wording obviously lifted from press releases and I had a thought that I have on a weekly basis:
Why don’t they tell us, in a clearly understandable [...]

No employees.
No offices.
No tangible product or inventory.
No infrastructure.
No payment system.
No overhead.
Infinitely scalable.
Highly profitable.
Sounds like a fantasy doesn’t it? Well, it is our fantasy. You’ll note that it doesn’t say No Work. There is work but it is work for the founders and it can be done anywhere. The goods are virtual but the money is [...]

I work full time as Director of Marketing for a 35 person software company and spend the rest of my time working on 24PageBooks. One is a job (a good one), the other is a passion (all passions are good, IMHO, as long they are not destructive). I recently read yet another blog post about [...]

Actually over one million of them. I am referring of course to the iPad which has recently killed the HP Slate and the (vaporware) MS Courier tablets, both of which have been discontinued. It appears that what really got killed was Microsoft Windows as a tablet operating system. This is just the first volley in [...]

(BTW, I totally made this up)
Apple will unveil an entirely new electronic book format next week and will provide the development tools free of charge to any publisher. Called iBooks, the software enables publishers to create interactive titles incorporating video, audio, color images and more. Books created in the format will be published exclusively via [...]

I’m writing every day to get my book proposal completed by the end of the month. Non-fiction proposals include a detailed outline, sample chapter(s), marketing plan, author bio, etc. I’ve been doing a lot of research for my sample chapter, gathering stories, sources, potential people to interview, etc. Yesterday I sat down to consolidate it [...]

I’ve backed away from commenting on social media marketing recently for two reasons that are interrelated. First I’ve been busy actually doing social media marketing as opposed to talking about it. Second, I am fed up with ’social media gurus’ who talk, appear at conferences, tweet, blog etc., but do not actually do social media [...]