Business success in a recession?
Recessions have the effect of showing up poorly conceived business models. It’s one the reasons that more long term successful businesses are started during downturns. When the economy is giddy and people are spending, businesses that are providing luxury products or services will thrive as will businesses providing incremental improvements to [...]

Knowing the business eco-system, be it hard, soft or a combination, that your company is part of is critical to understanding new patheways to grow.
‘Soft’ business models
I have a background in software marketing. Techrigy, the last company I worked for, and BlueTie, a previous employer, are both software as a service or SaaS companies. In [...]

By background I’m a writer so when I look at business models I tend to orient towards content. However, as Jeff Jarvis points out in his interesting but flawed book, What Would Google Do?, virtually all successful tech companies are platforms, not content producers.
Content does not scale well
Content, whether it’s writing, video, audio (I refuse [...]

The problem with our current business models
There is a seismic change going on in the way companies communicate with their customers and prospects. In the traditional model there are three company departments that communicate with their market, typically in a silo-ed manner:

Product Development. Through research, including panels and focus groups, savvy product developers try out [...]