16 Dec
Posted by: Martin Edic in: Business models, Facebook, My Book Start-up, Product Development, Social Media Marketing, Social media monitoring, Twitter
Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]