One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]

The conversational marketing model is not really new at all, vis a vis Seth Godin and many others, but it is a major change: When we buy, we discuss the choices with friends and, as Godin points out, we have a lot more friends because of social media. If I’m buying an LED monitor, I’ll [...]

The problem with our current business models
There is a seismic change going on in the way companies communicate with their customers and prospects. In the traditional model there are three company departments that communicate with their market, typically in a silo-ed manner:

Product Development. Through research, including panels and focus groups, savvy product developers try out [...]