14 Jul
Posted by: Martin Edic in: 24PageBooks.com, Blogging, Customer Service, PR and advertising, Rants, Reputation
Peter Shankman of HARO (Help A Reporter Out) has a great piece on valuing your time and not letting others devalue it.
This is the core driving value of 24PageBooks: Our time is too valuable to waste with filler.
BTW, if you’re not familiar with HARO, check it out. He is reinventing the PR business. And watch [...]
22 Oct
Posted by: Martin Edic in: Business models, Customer Service, Product Development, Reputation, Social Media Marketing
One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]
07 May
Posted by: Martin Edic in: Business models, Customer Service, Facebook, PR and advertising, Product Development, Rants, Social Media Marketing, Twitter
The conversational marketing model is not really new at all, vis a vis Seth Godin and many others, but it is a major change: When we buy, we discuss the choices with friends and, as Godin points out, we have a lot more friends because of social media. If I’m buying an LED monitor, I’ll [...]
08 Apr
Posted by: Martin Edic in: Business models, Customer Service, Product Development, Social Media Marketing, Uncategorized, WTSsocial, WordPress
The problem with our current business models
There is a seismic change going on in the way companies communicate with their customers and prospects. In the traditional model there are three company departments that communicate with their market, typically in a silo-ed manner:
Product Development. Through research, including panels and focus groups, savvy product developers try out [...]