Having written a half dozen 24PageBooks in the past few months in preparation for our launch, I’ve come to realize that sometimes even 24 pages can be too many. Which then leads to the realization that almost all how-to, business and lifestyle titles are way too long. Our Writer’s Guidelines suggest that a writer proposing [...]

Actually over one million of them. I am referring of course to the iPad which has recently killed the HP Slate and the (vaporware) MS Courier tablets, both of which have been discontinued. It appears that what really got killed was Microsoft Windows as a tablet operating system. This is just the first volley in [...]

As we approach the publishing of our first 24PageBooks title, I’ve had feedback from many people regarding our pricing decisions ($9.99+any applicable taxes). Most have been positive once people think through the value proposition. The 24PageBooks concept is simple: Instant Expertise on a specific topic, usually in an hour or less. So that first title, [...]

I was in a library the other day and, while browsing through the new non-fiction titles I came across this astounding title: GPS For Dummies. This is a 408 page book about global positioning systems. It is not, apparently, a highly technical book for engineers- I doubt they would read a book with ‘Dummies’ in [...]

I stopped blogging a few months ago because my life started to change for the better, workwise. I’ve been doing the pundit thing here but like many blogging pundits it doesn’t really mean anything. I sat down and made a list of all my projects and potential projects and pared them down to two things: [...]

(BTW, I totally made this up)
Apple will unveil an entirely new electronic book format next week and will provide the development tools free of charge to any publisher. Called iBooks, the software enables publishers to create interactive titles incorporating video, audio, color images and more. Books created in the format will be published exclusively via [...]

Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]

When Facebook changed its privacy controls this week a lot of people saw it as an attempt to open up access to their information by changing the default preferences to allow more of your info to be accessible. This would particularly benefit marketers. I think there is something entirely different going on, a strategic change.
With [...]

Can a book project be a start-up?
I’ve been looking for a start-up to get involved with in 2010. I’ve also been working on a book proposal. It dawned on me that the book proposal is my start-up. The proposal is a business plan. The literary agent is a business development person. The publisher is both [...]

No this is not another speculation about upcoming Apple products based on rumor and innuendo. It is a logical argument that a tablet running the iPhone OS and apps from the App store is the obvious next step in computing from a strategic point of view.
First, take a look at all of those dedicated gadgets [...]