(BTW, I totally made this up)
Apple will unveil an entirely new electronic book format next week and will provide the development tools free of charge to any publisher. Called iBooks, the software enables publishers to create interactive titles incorporating video, audio, color images and more. Books created in the format will be published exclusively via [...]

Turns out the name I like, The Experience Architects, isn’t original. It’s the name of a chapter in a book on innovation written by IDEO GM Tom Kelley back in 2005. I own the book so it’s likely that the term was floating somewhere in my subconscious and surfaced when I was trying to encapsulate [...]

When Facebook changed its privacy controls this week a lot of people saw it as an attempt to open up access to their information by changing the default preferences to allow more of your info to be accessible. This would particularly benefit marketers. I think there is something entirely different going on, a strategic change.
With [...]

Can a book project be a start-up?
I’ve been looking for a start-up to get involved with in 2010. I’ve also been working on a book proposal. It dawned on me that the book proposal is my start-up. The proposal is a business plan. The literary agent is a business development person. The publisher is both [...]

No this is not another speculation about upcoming Apple products based on rumor and innuendo. It is a logical argument that a tablet running the iPhone OS and apps from the App store is the obvious next step in computing from a strategic point of view.
First, take a look at all of those dedicated gadgets [...]

One of the reasons traditional marketers have struggled with how social media fits into their planning is a simple fact: You can’t manufacture reputation in a public forum that is permanently on the record. This is a fundamental aspect of the social media revolution that overturns virtually everything we know about marketing. Let’s look at [...]

Great guest post on Techcrunch today by Vivek Wadhwa about the amount of university research that languishes on shelves in labs:
“In 2007, U.S. universities performed $48.8 billion of research and filed 17,589 U.S. patent applications. In that same year universities received back revenues for licensing and royalties on patents of less than $2 billion. Those [...]

This summer I took a long break from blogging and much of social media with one big exception: Facebook. FB has, in just a few months, become the default communications medium for my wide range of friends, replacing email completely. It is also the central place for announcing events, sharing photos, images, articles and video [...]

Catherine Taylor of Social Media Insider makes a point that no marketer should ignore. In her observation of the mommy blogger summit Blogher she notes that brands are building relationships with influencers rather than running ads.
Money quote:
“I’m going to quote a competitor to Mediapost, Advertising Age, but its packaged-goods reporter, Jack Neff, said it best: [...]

I’ve backed away from commenting on social media marketing recently for two reasons that are interrelated. First I’ve been busy actually doing social media marketing as opposed to talking about it. Second, I am fed up with ’social media gurus’ who talk, appear at conferences, tweet, blog etc., but do not actually do social media [...]