He nails it:
“2. There are six billion people in the world. Even if your market is hand-made spoke shaves for left-handed woodworkers, there are more people in your market than you can ever hope to track down.”

I have a Google news feed set up for e-books so I can keep up with the evolving e-book story. Recently there have been a number of interviews with CEOs of major publishing houses in which they dismiss e-books and claim that print will be around for a long time. This makes me wonder what [...]

Yesterday Amazon announced that for every 100 hardcover books sold they sold 143 Kindle versions of the same titles. This is the tipping point for the publishing industry and they are not going to like it. Just as iPod/iTunes killed the CD business (and record stores), eBooks are the end of dead tree print books [...]

I recently registered www.24PageCookbooks.com after realizing that a 24 page cookbook could work and that there may very well be a demand for them, if they are packaged right. We know these things are going to get more and more integrated with web services and this interactivity got me thinking. For example, what if each [...]

No employees.
No offices.
No tangible product or inventory.
No infrastructure.
No payment system.
No overhead.
Infinitely scalable.
Highly profitable.
Sounds like a fantasy doesn’t it? Well, it is our fantasy. You’ll note that it doesn’t say No Work. There is work but it is work for the founders and it can be done anywhere. The goods are virtual but the money is [...]

I work full time as Director of Marketing for a 35 person software company and spend the rest of my time working on 24PageBooks. One is a job (a good one), the other is a passion (all passions are good, IMHO, as long they are not destructive). I recently read yet another blog post about [...]

I just read a perceptive post on adding value with your products by Chris Dixon, an investor and entrepreneur. He rightly points out that start-ups should consider what value they’re adding to society with their products or services, value beyond the obvious usage value. I’ve been thinking a lot about this because I realized earlier [...]

As we get ready to move out of beta for 24PageBooks, we’re already having an epiphany regarding the potential of our brief eBooks on business and lifestyles issues. This came from an accidental exchange with a friend who owns a successful business. She shared some info I sent her with her CTO who, being a [...]

As we try to get our first half dozen titles out there it is increasingly apparent that the publishing business is a total mess. Apple, Amazon Kindle, B&N’s Nook and the many other readers out there all have differing requirements for formatting eBooks. Though many use the ePub ’standard’, it is an open standard so [...]

I am not a social media pundit. I am a person with a somewhat unusual track record of using social media to connect with business prospects, unusual in that there are actual sales associated with that activity. That experience, which continues as I work on marketing at Catertrax (my employer) and 24PageBooks (my publishing company), [...]