Franke is a visual blogger living in Toronto who researches, illustrates and writes amazing visual blog posts about personal action in the fight against climate change. Her latest tells the shocking story of how Canada became one of the largest greenhouse gas polluters on the planet (clue- oil shale sands are very bad).
Franke is a [...]

Can a book project be a start-up?
I’ve been looking for a start-up to get involved with in 2010. I’ve also been working on a book proposal. It dawned on me that the book proposal is my start-up. The proposal is a business plan. The literary agent is a business development person. The publisher is both [...]

Catherine Taylor of Social Media Insider makes a point that no marketer should ignore. In her observation of the mommy blogger summit Blogher she notes that brands are building relationships with influencers rather than running ads.
Money quote:
“I’m going to quote a competitor to Mediapost, Advertising Age, but its packaged-goods reporter, Jack Neff, said it best: [...]

This morning I responded to several direct messages on Twitter, made plans for meeting friends for drinks on Facebook, added an RSS feed to a Group I administer on LinkedIn and now I’m writing a blog post in Wordpress. I consider each of these platforms to be necessary for different reasons, at this point.
At this [...]